Caffè Vergnano

Caffè Vergnano

Press lunch with an Italian touch

Caffè Vergnano is the oldest coffee roasting company from Italy, based in Piemonte, the Burgundy region of Italy. Famous all around the globe for its delicate coffees. Available in The Netherlands at retailer Albert Heijn and at their own Caffè Vergnano brandstore in Amsterdam.

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Goal

Caffè Vergnano asked us to support them with the brand introduction of their new productrange: Caffè Vergnano Cityline, created for the Dutch consumer.

Campaign

We invited press, bloggers and influencers for a real Piemonte style presslunch together with a coffee cupping session led by Damian Burgess, Head Trainer and Master Barista for Caffè Vergnano, at a picture perfect outdoor location.

Results

Together with 15 high-end press people, we mastered the art of coffee tasting and lunching full Italian style, with homemade pasta, great beef and fabulous cheeses. This led to a press coverage at Franska.nl, Foodness, Francesca Kookt, Goodfoodlove, Gentlemen’s watch, Carros, Il Giornale della Fiera, De Smaak van Italie and many others.