Kalverliefde
Kalverliefde
Seeding approach for dairy brand Kalverliefde
To produce milk, a cow needs to have a calf each year. After birth, the calf is almost immediately seperated from her. Kalverliefde is biological milk and yogurt from cows that are allowed to keep their calves with them.
Such a beautiful initiative deserves all the love and attention.
Goal
To give the Kalverliefde initiative the attention it deserves in national media.
Campaign
The Finest helps Kalverliefde spread this story through press and influencers via a seeding approach. This involves intensive, personal contact with various media to increase the chance of exposure. Always customized and closely coordinated with editorial teams.
Result
Various national titles and content creators have already shared their love for Kalverliefde. From Telegraaf’s VROUW, to Foodies Magazine, Delicious Magazine and content creators such as Laura’s Bakery, Susan Aretz and Danique Hoofwijk.
Spread the love!