Don Papa Rum
Don Papa Rum
Don Papa Desma: A luxurious cocktail experience at home
Don Papa Rum brings the island vibe to your home. Known for its rich flavor profile and sophisticated image, the premium Filipino rum brand celebrated World Coffee Day with the introduction of the Desma: a modern twist on the classic Esma, the Espresso Martini. This was the perfect opportunity to immerse influencers and consumers in this luxurious experience.
Goal
To strengthen Don Papa Rum’s positioning as a premium and versatile brand. The Desma cocktail was promoted as a flavorful choice for coffee lovers and cocktail enthusiasts alike.
Campaign
To spotlight the Desma, we developed an exclusive PR campaign. A carefully selected group of influencers and media contacts received a luxurious press kit to create their own Don Papa Desma at home. This kit included:
- A bottle of Don Papa Rum
- Fresh coffee beans
- A stylish cocktail shaker
- A card with the recipe and tips for crafting the perfect Desma
- Luxury glasses to serve the cocktail
Both influencers and media were enthusiastic and shared their experiences through stories, reels, and TikToks. This resulted in a diverse range of publications that brought the Desma cocktail experience to life.
Result
The campaign generated a wave of creative and positive publications. Stories, reels, and TikToks showcased the versatility of the Desma cocktail and highlighted the premium essence of Don Papa Rum. With a reach of nearly 500,000 followers, Don Papa Rum successfully took the spotlight as an innovative and luxurious brand.
Fotocredits: Unbloomfotografie
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