Don Papa Rum

Don Papa Rum

Press event for Don Papa Rum

Go big or go home. The Filipino rum brand ‘Don Papa’ is pulling out all the stops to showcase their products. Don Papa rums are the first premium single island rums from the Philippines. In addition to the regular Don Papa, the brand releases a special edition almost every year. For this launch event, they’re going all out with a real stunner: the Port Cask Rum.

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Goal

Pitching the story of Don Papa Rum and the new limited edition to the attention of consumers, relevant press, online media, and social media.

Campaign

The Finest ‘set’ the table with premium press, online media, and influencers. The invitations were completely in the surrealistic Port Cask style. With one important message. Be frighteningly glamorous.

The dinner was the ultimate picture-perfect experience with a prime location in the Koepelkerk in Amsterdam, a delicious and extravagant menu, the finest press and influencers, and of course, the best rum. During the event, there was room for tasting, creating content, and discovering the story behind Don Papa and the Port Cask Rum. In short: a spectacular introduction to Don Papa.

Results

  • Over 25 publications in print and online media and continuous attention on social media;
  • Over 220.000 readers in print titles such as Gentlemen’s Watch, JFK and Esquire;
  • Over 1.800.000 reached online readers on platforms such as FavorFlav and Amayzine;
  • Over 610.000 followers on Instagramaccounts of several influencers.