Don Papa Rum
Don Papa Rum
Sugarlandia is calling
When we think of rum, we often think of the Caribbean, but on the other side of the world, they also produce high-end rum. Don Papa Rum is a premium, aged, single-island rum from the Philippines, made on the fertile slopes of the active volcano Mt. Kanlaon on the tropical island of Sugarlandia. And, of course, this name didn’t come from nowhere…
Goal
Positioning Filipino rum on the Dutch map as premium rum. Increasing the brand awareness of Don Papa Rum among the target audience through press and influencers.
Campaign
Based on a PR retainer, we got to work for Don Papa Rum. We provided tailor-made content for journalists, sent out samples, content, and imagery, organized Don Papa Rum events, and even took a beautiful group of press to the tropical Sugarlandia in the Philippines.
Results
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