Jules Destrooper

Jules Destrooper

The tastiest cookies from Belgium

Jules Destrooper is a traditional Belgian cookie baker. We worked for five years – daily – to strengthen the visibility and image of the brand in the Netherlands. From press communication to events and social media.

Club Sandwich van Natuurboterwafels
JUL013 Fruitmand Hires 100gr-01


Our mission: to introduce the tastiest cookies from Belgium to the Dutch sweet tooth. Additionally, we continuously worked on increasing the brand awareness of these cookies among consumers and the press.


We launched, among other things, a PR campaign in collaboration with foodpairing. Jules Destrooper cookies are always delicious with a good cup of coffee! But there are many flavor combinations to discover. Scientific taste studies show that cookies can also be paired with, for example, salmon, beetroot, or Gruyère cheese.


A continuous flow of free publicity, visible improvement of brand awareness, various joint promotions, successful giveaways, a cookie jar design contest, and the creation of very loyal fans on Facebook for Jules Destrooper.