Jules Destrooper
Jules Destrooper
The tastiest cookies from Belgium
Jules Destrooper is a traditional Belgian cookie baker. We worked for five years – daily – to strengthen the visibility and image of the brand in the Netherlands. From press communication to events and social media.
Goal
Our mission: to introduce the tastiest cookies from Belgium to the Dutch sweet tooth. Additionally, we continuously worked on increasing the brand awareness of these cookies among consumers and the press.
Campaign
We launched a PR campaign in collaboration with Foodpairing. Jules Destrooper cookies are always perfect with a good cup of coffee! However, there are many flavor combinations to explore. Scientific taste studies show that cookies can also be paired with ingredients like salmon, beetroot, or Gruyère cheese.
Results
A continuous flow of free publicity, visible improvement of brand awareness, various joint promotions, successful giveaways, a cookie jar design contest, and the creation of very loyal fans on Facebook for Jules Destrooper.
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