Increasing brand awareness for this vegan chocolate brand by leveraging the popular Dubai trend.

The Finest helps Kalverliefde spread this story through press and influencers via a seeding approach. This involves intensive, personal contact with various media to increase the chance of exposure. Always customized and closely coordinated with editorial teams.

To embrace the Dubai trend and highlight the versatility of the pistachio spread, we developed a campaign concept that exudes both creativity and simplicity. Inspired by Dubai’s luxurious appeal, we translated this into an accessible and festive idea: the Dubai oliebol. We engaged relevant influencers to bring this delicious combination to their audiences. They received a luxurious press kit to create their own Dubai oliebol at home. This kit included everything needed to get started, from fresh oliebollen and pistachio spread to pre-baked kadayif and an elegant serving platter.