Santa Ana Gin

Santa Ana Gin

Roaring 20's event for Santa Ana Gin

Santa Ana Gin is crafted from Filipino botanical ingredients and is suitable for drinking neat or for use in cocktails. The name Santa Ana and the design of the bottle are reminiscent of the splendor of the Filipino Art Deco movement. Santa Ana brings back the luxury and optimism of the iconic 1920s to the 21st century.

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Goal

To introduce the Dutch consumer to a brand new gin in the market through newspapers, magazines, bloggers, and influencers.

Campaign

We organized a launch event, complete in the style of Santa Ana Gin. We took press and influencers back in time to the roaring twenties and the legendary Santa Ana Cabaret. Additionally, we sent out a press release about the new product and personally contacted relevant media.

Results

A dazzling evening for our valuable press and influencer contacts. A social media reach of over 250,000 followers on the night itself, along with a multitude of free publications in both print and online media in the drinks and lifestyle categories.