So Vegan So Fine

So Vegan So Fine

Vegan picnic with chocolate spreads

For over 130 years, the family-owned company Brinkers has been creating the most delicious chocolate spreads, including So Vegan So Fine. These chocolate spreads are vegan, organic, fair trade, palm oil-free, soy-free, and gluten-free. Available at Jumbo and Albert Heijn in a whopping 6 delightful flavors, including dark chocolate, hazelnut, walnut, and white coconut. It’s time for the Dutch to know about it!

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Goal

To generate additional visibility through on- and offline media and increase the brand awareness of So Vegan So Fine and its various flavors.

Campaign

An integrated PR campaign centered around the picnic theme, with chocolate as the main ingredient. Within this theme, we developed a campaign concept with various communication messages and follow-up actions.

For instance, a selection of twenty relevant influencers were surprised with a picture-perfect picnic basket. Additionally, we coordinated various paid collaborations and provided journalists with all the flavors they wished to taste.

Results

More than 50 publications, including Telegraaf Vrouw, V’gan, Foodies, 50+ Magazine, and with many (food) influencers. With an online reach of over 280,000 consumers and a print reach of over 900,000 readers, Dutch people are spreading So Vegan So Fine’s vegan spreads.