Undurraga
Undurraga
PR & Communication for Undurraga
Undurraga is a Chilean wine brand that has been producing high-quality wines since 1885. The brands U, Aliwen, Sibaris, and T.H. by Undurraga are well available in the Netherlands. They are popular among both wine enthusiasts and bon vivants due to their wide range of fresh white wines, full-bodied red wines, and excellent value for money.
Let’s shout it from the rooftops!
Goal
To increase the visibility of Undurraga’s wine brands among Dutch consumers and grow their presence on social media.
Campaign
We’re knocking on the doors of Dutch consumers by setting up new social media channels. These channels are fully designed in the brand’s style and filled with valuable content for new followers.
Tasting is believing, so The Finest developed a stand for Undurraga at the Libelle Zomerweek. Here, three generations of women sampled the wines from Undurraga’s U and Aliwen, guided by the AndGrapes team.
To make it full-circle, we developed a social media collaboration with Andgrapes en Miekandgrapes.
Result
A monthly reach of hundreds of thousands of Dutch consumers on Facebook en Instagram. Nearly 70 thousand women across three generations tasted Undurraga’s wines at Libelle Zomerweek. Through the AndGrapes team, Undurraga also gained significant additional reach and social media attention in the Netherlands.
Check out the Libelle Zomerweek aftermovie here.
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